Saturday, February 6, 2010

So THATS where the black box is!

 Much like an episode of What Not To Wear,  South African airline Kulula has received a facelift after adopting a new branding scheme called “Flying 101.” A creative paint job on the exterior of the carrier indicates where the planes parts are located and includes items such as: front door, nose cone, black box, landing gear and secret agent code. Yes, secret agent code.

The Kulula rebranding effort was accomplished by South African creative agency, Atomosphere Communications, and the rebranding graphics are only a portion of the brands planned business and marketing transformations.  Other changes include items such as high impact environmental consciousness through ‘Project Green’ and simple in-flight entertainment podcasts.

Pictured below: Kulula Airlines pre-intervention (click image to enlarge).

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